Fatal Road Traffic Collision along M50
The collision, involving a car and a lorry, occurred along the M50 westbound, between junction 1 and 2, at around 6.55pm.
Fire crews from Upton, Ledbury and neighbouring Gloucestershire Fire and Rescue Service attended along with police and ambulance staff.
Station Commander Gary Jay from H&WFRS said: "An off-duty fire officer from West Midlands Fire Service was one of the first to arrive at the scene and he gave emergency first aid to the driver of the car. Sadly, despite every effort being made to save his life, the man was pronounced dead at the scene."
He confirmed that the lorry driver was unharmed, but was treated for shock following the incident.
Fire crews remained at the scene until around 9.40pm to assist police, and the cause of the collision is being investigated.