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UK Road Safety Week

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UK Road Safety Week

The week will see Fire and Rescue Services across the country delivering messages to promote road safety messages.

The main message of this year’s UK Road Safety Week is ‘Be Safe Out There’ and is targeting four main groups; cyclists, motorcyclists, pedestrians and young drivers.

Group Commander Ade Elliott, HWFRS said ‘fire crews attend many road traffic collisions across the two counties and similar to other Fire and Rescue Services, we tend to get called to the more serious incidents, so road safety always sits high on our agenda. Deaths and injuries on the road affect not just the individual – the lives of families can be destroyed by losing a loved one, or changed forever by having to care for a family member with life-changing injuries’.

He confirmed that HWFRS is part of the West Mercia Safer Roads Partnership and works closely with other agencies to promote road safety throughout the year. He added ‘CFOA’s UK Road Safety Week gives us another opportunity to highlight road safety, and we hope motorists will heed these messages’.

Group Commander Elliott urged people to ‘be safe out there’ and to take note of the key messages of UK Road Safety Week:

  • Cyclists - Be seen, be safe – Get yourself noticed with a hi-visibility vest and helmet
  • Motorcyclists - Be safe, hydrate – Dehydration is a danger. It affects your concentration and reaction time
  • Pedestrians - Look out, listen up – Be aware when you are out there
  • Young drivers - Dangerous distractions – Be smart and keep your eye on the road