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Dying to Drive

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The 'Dying to Drive' campaign, organised in partnership with the fire service, police, the ambulance service, the road safety team at Herefordshire Council and the Youth Offending Team, aims to illustrate to teenagers the devastating effects of excess speed, driving under the influence of drink or drugs or showing off to friends when behind the wheel, as well as other distractions, such as using a mobile phone when driving.


Working together, the partner agencies have set up a mock road traffic collision involving two cars, walking wounded, a trapped driver and a deceased passenger. Teams from each of the emergency services will then work alongside each other to make the scene safe, release the occupants of the vehicles and offer the medical assistance needed.

Year 10 students (aged 14 and 15) from John Masefield High School in Ledbury, John Kyrle High School in Ross-on-Wye, Fairfield High School in Peterchurch, Wigmore High School in Wigmore, Queen Elizabeth High School in Bromyard, St. Mary's RC High School in Lugwardine, Weobley High School in Weobley and Lady Hawkins High School in Kington will be attending the 'Dying to Drive' sessions at the fire station, which take place between Wednesday 22 and Tuesday 28 June.

The demonstrations will be followed by a series of workshops where the safety message will be reinforced and the teenagers given advice on what action to take in an emergency.

Pete Hope, Community Safety Advisor with H&WFRS in Herefordshire, explained: "The 'Dying to Drive' initiative uses shock tactics to show young people how speed and other factors can cause a major road traffic collision with fatal consequences.

"We know from the reactions of those attending in the past that the message is hard-hitting and memorable. We sincerely hope that this is the closest any of these youngsters will come to an incident of this nature and that what they see will have a positive impact on their driving and who they get into a car with."

He ended: "We hope that those who attend the 'Dying to Drive' event will think twice after seeing the demonstrations and will recognise that it's just not worth risking serious injury or worse just for a few moments of excitement. "