Serious RTC at Ashton under Hill
The collision, involving a car and a lorry, happened just before 1pm, and fire crews from Evesham and Pershore, plus the Incident Support Unit from Droitwich, joined police and ambulance staff at the scene.
Crews used heavy rescue equipment to remove the roof from the car and free the male driver trapped inside. He was then attended to by medical staff at the roadside before being airlifted to hospital in Birmingham.
Station Commander Gary Jay from Hereford & Worcester Fire and Rescue Service said: "Emergency crews worked effectively alongside each other to release the male as quickly as possible from the car, knowing that he was in need of urgent medical attention."
The car driver was released in just under an hour, suffering multiple serious injuries.
The lorry driver is understood to have been shaken as a result of the incident but otherwise unhurt.