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Project EDWARD – European Day Without A Road Death 21 September 2017

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Safer road partnership

The Safer Roads Partnership in Warwickshire and West Mercia, Warwickshire Police and West Mercia Police are supporting a European day of action this Thursday (21st September) and are urging all road users to make the 'European Day Without A Road Death' - Project EDWARD - a reality across our region.

Project EDWARD is in its second year and has been devised by the European Traffic Police Network (TISPOL) to draw attention to the average of 70 deaths occurring every day on the roads of Europe.

In Warwickshire and West Mercia, reducing road collisions and road casualties remains a year-round priority for both police forces. Project EDWARD will support this commitment by encouraging every road user to take a moment this Thursday to reflect on their attitudes and behaviour and think about their safety on the roads – whether they're drivers, pedestrians, cyclists or motorcyclists.

Targeted police enforcement will take place on high harm routes across the region to proactively educate and enforce road safety issues such as speeding, mobile phones, drink driving and drug driving.

Alongside this operational activity, members of the public are being urged to make a pledge to reduce risk and improve safety on all journeys on 21st September, and every day after that. The pledge can be found at www.tispol.org/edward

Project EDWARD has the support of European Transport Commissioner Violeta Bulc, the European Commissioner, the European Transport Safety Council and police forces from across TISPOL's 30 member countries.

UK support for Project EDWARD comes from the Royal Society for the Prevention of Accidents (RoSPA), the National Police Chiefs' Council (NPCC), Road Safety GB, Road Safety Scotland, Road Safety Wales, the Automobile Association, GEM Motoring Assist and many public and private organisations.