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Road safety

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Advice for staying safe on the Road

Every year the Service attends around twice as many road accidents as domestic house fires.

Rain driving, dangerous

Remember the following key points on every trip

  • Never use your mobile phone when driving
  • Never drink & drive
  • Cut your speed
  • Take a break every two hours
  • Keep your distance
  • Check your tyre pressures and tread depth regularly

Winter road safety advice

  • Pay attention to the changing road, traffic and weather conditions: be ready to slow down and take more care if you need to, particularly on bends and exposed roads
  • Check traffic and weather updates before you set off AND en route
  • Check your vehicle is ready for winter and always carry your emergency kit
  • Keep your distance and watch your speed

We work in partnership with West Mercia Police Road Safety team on various education initiatives and campaigns. www.westmercia.police.uk


Road safety education in schools

Dying to drive campaign

A road safety education programme for young drivers and teenagers who will soon be old enough to drive has been developed by Hereford & Worcester Fire and Rescue Service working in partnership with the West Mercia Safer Roads Partnership. The training is aimed at 16- and 17-year-old students and is carried out at Worcestershire Colleges.

The Worcestershire model has proved a great success with both students and teachers. The aim is for an annual rolling programme of road safety across Worcestershire and bookings to revisit new Sixth Form and College students are currently occurring.

The workshop is 50 minutes long and explores three main themes: the causes of collisions relating to young people, strategies to deal with a difficult situation and the ripple effect and long-term consequences of a road traffic collision.


Dying 2 Drive

D2d logo light web 300

Education, driving

Keeping young drivers and car passengers safe

It's been thirteen years since the Dying 2 Drive programme began and the collaborative scheme has gone from strength to strength, with attendance growing significantly over the years culminating in more then 3,000 students taking part every year across the two counties.

Through these interactive workshops, Dying 2 Drive aims to reduce the risk of death and serious injury amongst young road users as they start to travel independently in cars or on motorbikes with other young adults. The initiative supports the Saving More Lives vision by helping to prevent harm and promote wellbeing for the students that participate in the workshops.

The Dying 2 Drive Team said: "The initiative has been running for well over a decade, during which time thousands of young road users have benefited from the interaction and advice given by those involved. The initiative is supported by a number of departments across the Service along with our Service Volunteers and partner agencies such as West Mercia Police, West Mercia Police Road Safety Team, Herefordshire Road Safety, the ELY Memorial Fund. Our deep gratitude and thanks also go to those who have shared their personal experiences with us ."

They continued: "Focusing on the fatal four causes (speeding, mobile phones, no seat belts as well as drink and drug use) of road traffic collisions, the workshops explore choices and consequences of poor decision making, giving those attending the necessary skills and knowledge to keep them safe on the road."

The scheme is aimed at Year 11 students who will currently be car passengers and soon become young drivers.

If you would like to know more about Dying 2 Drive, please click here or contact the team on Dying2Drive@hwfire.org.uk

Contact details


Tel: 0800 032 1155
Email: dying2drive@hwfire.org.uk

For more information on road safety, please visit the following websites:

WHAM Motorcycling
Institute of Advanced Motorists

LU: 2411/2020